Become is an operator-led UK AI consultancy. We help leadership teams decide where AI can materially change performance, prove the strongest opportunity in real work and embed what succeeds.
Focus on the few high-value areas where AI can materially change performance.
Decide whether a specific AI opportunity is worth backing before committing investment.
Build the smallest credible capability, test it in real work and measure what changes.
Redesign the work, ownership and roles needed to realise value at scale.
PE-backed European group · post-integration growth
Become identified the root cause and gave leadership its first single view across four integrated businesses—the first in three years.
Read the caseHigher performers focus on a few high-value areas, make P&L owners accountable for outcomes and redesign the work end to end.
of CEOs say their company pursues AI pilots.
embed AI as part of broader business transformation.
roughly seven times more likely to redesign workflows and reshape the business end to end with AI.
Source: Boston Consulting Group, CEOs Are Starting to See Value from AI. Now Comes Execution, 22 July 2026.
Become guide: How to scale AI value beyond pilots.
He spent 15 years at Vodafone, where he co-founded V by Vodafone and led its operations, before becoming VP, Global Customer & Commercial Operations at Abcam/Danaher. He has worked through four major M&A integrations and now builds AI products as a founder, including Rightvet.
About Matt and BecomeGlobal customer and commercial operations at Abcam/Danaher.
The operating capability behind V by Vodafone.
Operating transformation at Abcam/Danaher.
Tell us what the business needs to achieve. We’ll help determine what must change—and whether AI has a credible role.
